Brand Strengthening
A strong brand is more critical than ever, but isn't easy to achieve. It's even harder for professional services where people are the brand. Successful brands are built by organisations that know who they are, what they do and how they do it. They address rational and emotional needs with a brand promise that is compelling, believed by staff and customers, and distinct from competitors. Everything in the organisation is aligned with the brand story so the customer experience matches the promise, everywhere and every time.
We love working with brands and can help with:
- Brand audits
- Customer and staff surveys to assess brand perceptions and attitudes
- Design of visual identity (logo, colour, font and brand design elements)
• Workshops to develop clear and compelling brands (the promise, stories and personality)
• Brand manuals which explain the story and behaviours and guide visual identity application
• Plans and activities to implement and embed brands internally
• Plans and activities to communicate brands externally
• Staff engagement to ensure they understand and believe their brand.
Meet Camille, our brand expert, here. Read about our other services here.
“Camille was the Marketing Manager who introduced the bright and bold 'yellow brand' across all elements of MWH's New Zealand business which ensured it stood out amongst competitors. A brand manual and training for marketing champions and wider staff ensured the new brand was consistently understood and applied.
The new brand was rolled out during a period of significant growth in MWH and the strong brand, together with its proactive promotion in the market, resulted in strong morale that helped make MWH a favourite brand with flow on recruitment benefits.
Camille's energy and enthusiasm contributed directly to the success of the new brand."
Andy Fox, Director and Technical Recruiter, Peak Recruitment (former MWH Business Development Manager)