Media and PR
Supplementing effective client-focussed communications, with targeted media and PR activity can help position the organisation with clients, potential clients, influencers and recruits. While the results are harder to guarantee, well-networked and experienced media and PR specialists can deliver gains in brand awareness. Even more important are activities designed to protect brand reputation. In a crisis, the organisations that perform best are the ones who can respond quickly and confidently with the right information.
Promotional activities designed to strengthen brand, profile and reputation in key industry markets and sectors are another area where the CJA team can help. We have proven success producing winning award submissions and published articles.
Our media and PR specialists can help with:
• Developing targeted media plans and contacts
• Developing and disseminating media releases
• Monitoring media presence and value
• Developing sponsorship programmes and activities which build brands
- Preparing award submissions, articles and other communications which enhance profile
• Developing crisis management plans, training executives and managing responses.
Meet Camille, our media and PR expert, here. See our other services here.
"I have had the pleasure of working with Camille on more than a dozen award submissions and countless publicity items associated with roading innovation and in particular road safety.
Roading isn’t really the pinnacle of excitement, and while each project was in my opinion a real contender, Camille’s ability to understand the strengths of each project and convey this to judges and other readers was a critical success factor.
Camille has a rare combination of extraordinary strategic thinking and attention to detail; and I can only think of one occasion in some seven years when I became frustrated, and on that occasion her approach did prove to be the appropriate one."
Dr Fergus Tate, National Manager Traffic and Safety, NZ Transport Agency (formerly Technical Development Leader MWH)